Imagine this scene: A user in Mexico City sees one of your ads on Instagram. They love the product. They click.

Land on your website. But look at the price in Euros (€) . See that the shipping says "Peninsula 24h". Think: "Ah, it's a Spanish brand, shipping to Mexico probably takes a month and is incredibly expensive" . Close the tab.

You just paid for that click only to lose the sale in 3 seconds. And the worst part: We had a store in Mexico , but the user never even visited it.

This is the number one problem with international expansion. Today we'll explain how we solved it at Migraciones.io using Orbe , the smart geolocation technology for Shopify.

Your customer isn't going to look for the little flag.

Many merchants believe that simply adding a country selector (the little flags) to the footer or menu is enough. Spoiler alert: Nobody uses it .

If the experience isn't local from the very first second, the consumer's brain assumes "it's not for me." You need the system to detect the IP address and act proactively.

Orbe: "Controlled Traffic" between your stores

Orbe is not just a simple redirect plugin. It's a synchronization suite for Shopify Markets and Expansion Stores (Multi-store).

How do you recover your leads?

• Intelligent Detection: If I enter from New York, Orbe knows to show me the US store in Dollars.
• The "Polite" Popup : Instead of an aggressive redirect (which can sometimes be annoying), Orbe displays an elegant popup designed with your branding: "It looks like you're in the US. Would you like to visit our US store for fast shipping?" The user clicks, and the conversion rate skyrockets.
• Automatic Redirection (Optional): For mature markets, we can force the user to always land on the correct version.

The danger of IP redirects

This is where many agencies fail. If you misconfigure IP redirects, you can block Googlebot (which typically crawls from the US). If your Spanish website automatically redirects all US users to the American site, Google will never index your Spanish content.

Orbe is designed to be SEO-friendly . It excludes search engine bots to ensure that Google can read all your international versions (hreflang tags) without being redirected, keeping your organic ranking intact.

Use Case: From 80% bounce rate to 2% conversion rate

We implemented Orbe in a fashion client with stores in Spain (ES), France (FR) and Global (COM).

Before Orbe, 30% of French traffic ended up on the Spanish website and bounced. After activating smart geolocation:

• Cross traffic was reduced to 2%.
• Conversion rates in France rose by 45% (because now everyone could see prices in their language and local shipping).
• The ROAS of their Meta campaigns automatically improved because the pixel started receiving correct purchase data in each market.

Frequently Asked Questions about Orb and Expansion

Does Orbe work if I use Shopify Markets or separate stores?

It works in both scenarios. If you use Shopify Markets (a single store, multiple currencies), Orbe changes the currency and language. If you use Expansion Stores (separate stores in Shopify Plus), Orbe redirects to the correct domain (e.g., from .es to .com).

Is it compatible with Google Shopping?

Yes. By respecting Google's bots, Orbe ensures that the product feed read by Google Merchant Center matches the destination URL, preventing product rejections due to price or currency mismatches.

Can I customize the popup design?

Absolutely. At Migraciones.io, we customize the Orbe popup's CSS to make it look like a native part of your theme, using your brand's fonts and colors. No generic popups that look like spam.