Google changes the rules of the game: goodbye to Shopping, hello to Product and Site filters

Google has decided to completely transform the shopping experience. The classic Shopping tab is disappearing and being replaced by two new features: Products and Product Sites . This move not only responds to the DMA (Digital Markets Act) , but also opens a new era in the way users compare, discover, and shop online.

What do these new filters mean?

The change aims to offer a more transparent and competitive experience for both users and merchants. In practice, this is what it entails:

Product Filter: Displays listings of specific items and, when clicked, opens a view with price comparisons between different sellers. A true sub-SERP designed to test your pricing strategy and the quality of your product listings.
Product Site Filter: prioritizes websites that sell the searched product. In some cases, it displays carousels with up to 12 items per domain, giving greater visibility to stores with well-structured catalogs.

How this change impacts your e-commerce

For any online store, and especially for those working with Shopify, this update is no small feat. It means:

Product SEO is gaining prominence: your well-optimized listings can stand out in the new modules without the need for direct advertising investment.
There will be more competitive pressure: the integrated comparator in the Product Filter forces you to be more efficient in pricing, descriptions, and added value.
Consistent catalogs are rewarded: Stores with clean and up-to-date feeds will have greater visibility in the Product Site Filter.
CSS becomes strategic: working with a price comparison service is no longer optional, but a key channel for maximizing organic and paid presence.

Why this move by Google?

The update is part of the CSS Summit 2024 and aims to comply with the DMA. According to Google, the goal is to offer a more visual and fair experience for users, while ensuring more visibility options for merchants.

At Migraciones.io we are clear about it

Google's changes aren't just cosmetic tweaks: they're new rules that define how traffic and conversions are distributed in the digital ecosystem. At Migraciones.io, we help brands and e-commerce businesses adapt proactively: we optimize feeds, develop product SEO strategies, integrate CSS effectively, and design competitive pricing plans that help you stand out from the competition.

If you want your store to not only adapt to, but also take advantage of, these changes, contact us and discover how we can help you grow in the new e-commerce landscape.

FAQs about the change in Google Shopping

What happened to Google Shopping?

The Shopping tab has disappeared and has been replaced by the "Products" and "Product Sites" filters. Although the Google Shopping website remains active, the main visibility will be in these new modules.

What are the advantages of the Product Filter?

It allows users to directly compare prices between multiple merchants. For e-commerce businesses, this is an opportunity to stand out with good pricing and optimized listings.

What is the Product Site Filter for?

It displays websites that sell the searched product and, in some cases, displays carousels of up to 12 items. It favors stores with comprehensive catalogs and quality feeds.

How can e-commerce companies prepare?

Optimizing your product listings, keeping your feeds up-to-date, and developing SEO and CSS strategies to maximize your exposure.

How does Migraciones.io help in this process?

At Migraciones.io, we design strategies to help e-commerce sites stand out on Google: from feed optimization to CSS integration and Google Ads campaigns.