Shopify vs Amazon: Which platform is best for selling in 2025?

Choosing between Shopify vs Amazon is one of the most important decisions for entrepreneurs looking to launch their online business. Both platforms are market leaders, but offer very different solutions .

If you are considering starting your online business or migrating your current store, it is crucial to understand which one best suits your goals . Migraciones.io is an excellent option for those looking to make this transition hassle-free.

While both platforms make it easy to sell online , they have different approaches . Shopify is great for creating a custom store , while Amazon offers access to a massive audience . Let’s take a deeper look at what each option offers.

Shopify is an e-commerce platform that allows entrepreneurs to create their own online store . It offers an intuitive interface, customization options, marketing tools, and inventory management . It's perfect for those who want to have complete control over their brand and store .

With Shopify, you can design your online store using customizable templates or develop a design from scratch with the help of developers. Plus, the platform includes options to integrate multiple payment gateways, SEO tools, and apps to automate tasks. For example, you can sync your sales with tools like Google Analytics and Facebook Ads.

Amazon is a global marketplace where sellers can list their products alongside millions of items from third parties . With its Fulfillment by Amazon ( FBA ) program, sellers can use Amazon's logistics infrastructure to manage shipping and returns. However, this comes with certain limitations in terms of brand control.

Amazon FBA allows sellers to delegate logistics, including warehousing, shipping, and customer service. This greatly simplifies the process, but it also means giving up some control and paying significant commissions. Additionally, Amazon takes care of positioning your products on its platform, although you will also be competing directly with other sellers offering similar products.

• Complete control over your store : From design to marketing strategies, you can manage every aspect of your business. This allows you to build a unique and recognizable brand.
• No direct competition : Your customers will not see products from competitors on your page. This is ideal for building customer loyalty.
• Scalability : Shopify supports businesses of any size, from startups to large enterprises. Shopify Plus is a solution for businesses with high demands.
• Advanced Integrations : You can connect tools like Mailchimp, Zapier or Klaviyo to automate marketing processes and increase your sales.

• Promotion on your own : There is no existing audience like in a marketplace. This means investing time and money in customer acquisition strategies.
• Additional costs : You need to invest in apps or plugins to customize your store. Some advanced features have a monthly cost.
• Learning Curve : While easy to use, setting up a fully optimized store may require some technical expertise.

Shopify stands out for its simplicity. Anyone, even without technical experience, can create a functional store in a matter of hours. The interface is intuitive, and the platform has tutorials and guides that make the process easy.

While listing products on Amazon is relatively easy, inventory management, pricing, and positioning strategies may require more experience. It's a platform with a lot of rules, which can make the learning curve more complicated.

Shopify allows you to integrate shipping providers and manage everything from a centralized dashboard . This offers complete flexibility . For example, you can work with companies like DHL, FedEx, or local shipping depending on your needs.

With FBA, Amazon handles storage, shipping, and customer service. While it simplifies operations, it reduces seller control. It's a great option for those looking to save time, but you must be willing to pay the associated fees.

Shopify offers 24/7 support and an active community of users. They also provide educational resources, such as forums and tutorials, to help resolve common questions.

Amazon does have support for sellers, but responses may be slower due to the volume of users. Sellers must adapt to their strict service policies.

Of course! Many businesses use both platforms. For example, you can use Shopify as your main store and list some products on Amazon to attract new customers . This strategy allows you to diversify your sales channels and increase your revenue.