Your B2B order spreadsheet is killing your business: Why your competition is already selling on Shopify Plus (and you're still using PDFs)

It's a story I see repeated in industrial parks and headquarters all over Spain, from the footwear sector in Alicante to the textile industry in Galicia.

You have an excellent product and a loyal distributor network. But your wholesale (B2B) sales process is still stuck in 2010: your customers ask for the catalog in PDF format, send you an Excel spreadsheet (or a photo via WhatsApp) with the order, and your sales team spends hours manually entering that data into the ERP system.

Meanwhile, your competitor has just launched a private B2B portal. Their customers log in, see their agreed-upon prices, repeat last month's order with a click, and automatically download their invoice. They're gaining speed. And you're losing it.

If you use PrestaShop or an older version of Magento , you probably think that setting this up would cost €50,000 in custom development. The reality is that in Shopify Plus , this comes standard.

The mirage of the "B2B Module" in PrestaShop

Many Spanish companies try to patch their existing e-commerce systems by installing "Customer Groups" or "Hidden Pricing" modules. The result is usually disastrous.

• Extreme slowness: When loading pricing rules for 5,000 references, the website takes 4 seconds to open.
• Without true self-service: The customer cannot manage their addresses, nor see their payment terms (e.g., 30-day bank transfer) at checkout.
• Commercial dependency: In the end, the customer gets frustrated and calls your salesperson to place an order, returning to square one.

In Shopify Plus , B2B isn't an add-on. It's the core. You can have a hybrid store (public B2C + private B2B) or a dedicated expansion store, all managed from the same dashboard.

What does "Native B2B" mean to your Sales Director?

This means your sales team stops being administrators and goes back to being salespeople. Shopify Plus allows you to:

"But does it connect with my ERP?" (Sage, Business Central, Navision)

This is the million-dollar question in Spain. The fear that orders won't reach the accounting department.

The short answer is: Yes, better than your current PrestaShop.

Shopify Plus has certified connectors and robust APIs to integrate with the most common ERPs used by Spanish SMEs:

• Microsoft Business Central (Navision): Native connector developed by Microsoft and Shopify. Real-time, bidirectional synchronization of stock and orders.
• Sage 50/200: Through middleware integration partners, we automate the invoice to be generated from the ERP as soon as the order is received in Shopify.
• SAP Business One: Mature integrations for larger businesses.

At Migraciones.io , we don't hand over the store until the Web Order -> ERP -> Warehouse flow works like a Swiss watch.

International B2B: Sell in France and Germany tomorrow

Many of our manufacturing customers use Shopify Markets to open their B2B channel in Europe. With a single store, you can:

• Show prices in Euros for Spain and Pounds for the United Kingdom.
• Apply intra-community taxes automatically (VIES VAT validation).
• Translate the interface to the local distributor's language.

Trying to do this in Magento requires setting up complex "Shop Views" that multiply your maintenance costs. In Shopify, it's just a few clicks.

Frequently Asked Questions: B2B and Migration

Can I migrate my current clients and their passwords?

We migrate all your customer data (name, address, history). For security reasons, passwords cannot be decrypted. We use the Multipass tool or send personalized bulk "Account Activation" invitations, which is usually useful for reactivating inactive customers.

Do I need a separate store for B2B and B2C?

Not necessarily. Shopify Plus allows for "Blended Stores." The regular customer sees the retail price, and when your distributor logs in, they automatically see their wholesale prices and payment terms. All in a single URL, simplifying management.

How long did it take us to launch the B2B channel?

If you already have a B2C store on Shopify, activating the B2B channel takes just a few weeks. If we migrate from scratch (PrestaShop/Magento), a complete B2B project with ERP integration typically takes between 3 and 4 months.

Will my salespeople lose their jobs?

On the contrary. They'll stop wasting time correcting stock errors or manually entering orders. They can focus on finding new clients and negotiating deals, while the platform manages recurring replenishment.