Google Ads is launching a new beta feature that gives advertisers native tools to create and edit video ads directly from the platform, simplifying and accelerating the launch of audiovisual campaigns.
What Can You Do in This New Beta?
The beta version of the Google Ads resource library now allows:
- Create videos from scratch using images, clips, and text inserts.
- Trim a video or adapt its duration and format for different types of advertisements.
- Add voiceovers directly to the platform, making it easy to personalize your audiovisual messages.
- Centralize and manage all your resources in a single library, uploading images and videos from your computer or the cloud.
Advantages for your Video Ads Strategy
This feature is designed so that any advertiser, without prior editing experience, can launch video ads professionally, quickly, and efficiently. It offers:
- Reduction of production time and cost.
- Greater flexibility and agility to experiment with creative ideas.
- Better management of the team and creative resources.
Manage all your resources in one place
With the asset library, Google Ads lets you upload and organize images and videos collaboratively, making the whole process from creation to publication of your audiovisual ads easier.
Who Can Use It?
This feature is in beta, so for now it's only available to select Google Ads accounts, but it's expected to gradually roll out to all advertisers globally in the coming months.
Do you want to get the most out of the new beta?
At migraciones.io, we help you plan, adapt creative assets, and optimize your Google video ad strategy to take advantage of these new features before anyone else. Contact our expert team and request a free audit of your resources and campaigns.
From Technical Debt to Freedom of Scale: Why Magento Is Holding You Back (and How to Switch to Shopify Plus Without Trauma)