Attention eCommerce! Shopify is changing the game with Google Ads.

Have your Google Ads conversions mysteriously disappeared? If you're using Shopify, this change is likely the cause. From now on, traditional methods for installing tracking tags—such as checkout.liquid , custom scripts, or Google Tag Manager—will no longer work on this platform. And if you don't do anything, you could be missing out on valuable conversion data... and advertising budget!

What has changed?

Previously, many e-commerce stores integrated Google Ads and other analytics services using legacy methods. But Shopify is completely eliminating these avenues. If you don't migrate your tags, you could end up with no tracking, no optimization, and a significant loss in advertising performance.

What to do now?

Shopify requires you to migrate to the new Google & YouTube App , created by Google, to maintain the measurement and optimization of your campaigns. This app facilitates integration with Google Ads, Analytics, YouTube, and Merchant Center without the need for code.

Key dates for migration

  • Shopify Plus users : before August 28, 2025 .

  • Standard Users (Non-Plus) : until August 26, 2026 .

Why is it so important?

  • No migration = no data = no performance = lost money.

  • The new app enables advanced features like Enhanced Conversions and Customer Match.

Need help migrating your tags to the new Google & YouTube app on Shopify?

At Migraciones.io, we'll be with you every step of the way so you don't miss a single conversion.

  • Free audit of your current setup.

  • Complete migration and event validation.

  • Specialized technical support for eCommerce.

  • Save time, avoid mistakes, and protect your advertising investment.

Don't miss out! Book your free consultation today.

FAQs – Changes to Shopify and Google Ads

1. What happens if I don't migrate my tags to Shopify?

You'll lose the ability to accurately track conversions, which will directly impact the optimization of your Google Ads campaigns and reduce your return on investment.

2. What methods will stop working?

Shopify will be removing support for scripts in checkout.liquid , Google Tag Manager (GTM), and additional custom conversion tracking scripts.

3. What is the Google & YouTube App?

It's an official app created by Google for Shopify that lets you easily connect your store to Google Ads, Analytics, YouTube, and Merchant Center without writing any code.

4. When do I have to migrate?

  • Shopify Plus: By August 28, 2025.
  • Shopify Standard (Non-Plus): Until August 26, 2026.

5. What benefits do I get from migrating?

Access to advanced features like Enhanced Conversions , Customer Match , and more stable, accurate, and automated integration.

6. What does the Migraciones.io service include?

It includes a technical audit, full migration, conversion testing, real-time event verification, and post-transition technical support to ensure the success of your transition.

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