Imagine you've built your business on the foundation of Meta, Google Ads, and TikTok. Everything's going well... until an algorithm decides your ad is "no longer relevant," your CPM skyrockets, or your account is limited without explanation. In a matter of hours, your traffic—and with it, your sales—disappear.

That's the Achilles' heel of the "pay-per-visit" model: you're hiring someone else's services. When the landlord (the platform) closes the door, you're left high and dry.

This is where email marketing comes in. Your database is yours; no one can lock you down. With the right strategy, turn each lead into an asset that generates predictable revenue, even while you sleep.

Email marketing is both a safety net and an independent growth engine:

  • The contacts are yours ; no one can block them.
  • The shipping cost is marginal compared to advertising.
  • The relationship is direct : you speak to the client without intermediaries.

With the right strategy, your list becomes an asset that generates stable and predictable sales.

Email protects your business against this vulnerability. There are no intermediaries: the inbox belongs to the user and, by extension, to whoever sends a relevant message. The cost per impact is stable—cents, not dollars—and each contact you capture is an asset you can cultivate indefinitely. When you do your job right, email becomes a revenue engine as reliable as a Swiss watch: silent, precise, and unstoppable.

The starting point: what we see in most stores

The pattern is repeated. The average e-commerce business generates less than 15% of its sales from email. The consequence? Each ad upload pays for the margin. Furthermore:
80% of new buyers don't receive any messages after thirty days.
Newsletters come out in fits and starts, without a schedule or a common thread.
The list is bloated with dead emails that trigger bounces and ruin deliverability.

In other words: there's money on the table… and you're not the owner of the table.

Klaviyo Strategy Before Buttons

Before you even touch Klaviyo, we sit down with you and ask the uncomfortable questions: Why do you exist? Who cares about you? What stories can your brand tell best? The answers to those questions become a master plan that guides everything that comes next.

We're not talking about an ethereal workshop; we're talking about a detailed map where we point out:

  • Natural peaks in demand, seasons, releases, pop culture, which we can capitalize on.
  • The real customer lifecycle. We sell differently to those who discover the brand than to those who have purchased three times.
  • The voice and emotions that make your offer unique. In marketing, tone is a human algorithm: when you get it right, people open your email just to read it.

With that map, we created the editorial and visual roadmap: themes, dates, angles, promises, and proof. It's all about consumer psychology, not magic.

Flow architecture: Salespeople who never take vacations

Imagine having a team of salespeople who know every click a user makes and react instantly with the right offer. That's what automated flows are. Unlike campaigns, which are scheduled events, flows operate 24/7.



Abandoned cart flow on Klaviyo .


Six out of ten customers abandon the checkout process; we give them three calibrated opportunities: first, we remind them, then we appeal to their emotions ("that size is flying"), and finally, we add urgency. In a gadget store, we recovered 18% of carts simply by fine-tuning the sequence and showing the exact photo of the backordered product.

Our architecture includes 3 impacts:

Email 1: Direct reminder with product image.

Email 2: Emotional push + limited incentive (discount or free shipping).

Mail 3: Last call, reinforced by temporary shortage or urgency.

Each of these emails is designed according to conversion copywriting principles and tailored to the product's characteristics, average ticket size, and customer profile.


Abandoned navigation flow on Klaviyo .

That visitor who browsed without adding anything isn't lost; they just need a nudge. The first email refreshes the item they viewed with a specific benefit. The second recommends alternatives based on popularity data. In large catalogs, this sequence may be worth more than the shopping cart.

We activate a sequence of 2 to 3 automated emails that re-engage the user with what they saw:

Email 1: Visual recovery of the visited product.

Email 2: Social proof, differential benefits, and new recommendations.

Email 3 (optional): Limited offer or related products to drive action.



Post-Purchase Flow in Klaviyo .

The business doesn't end when the customer pays; that's where loyalty begins. We start with a genuine "thank you," suggest add-ons, ask for reviews, and, if there's a community, invite them to participate. In cosmetics, this flow boosted verified reviews by 320% and reduced support tickets because we explain how to use the product before questions arise.

We designed a system of 3 to 5 emails, scheduled after each conversion:

Email 1: Personalized thanks + emotional reinforcement of the decision.

Mail 2: Recommended products based on your purchase.

Email 3: Request for review with or without incentive.

Mail 4: Tips for using and enjoying the product to the fullest.

Email 5: Invitation to community or networking.



Additionally, we integrate automations with Shopify or other platforms to manage key transactional emails such as: Order confirmed Order in preparation Order shipped Order on the way Order delivered Delivery issues (not found at address, second attempt, etc.) With this, we guarantee a professional after-sales experience, reduce the number of support tickets and increase the perception of quality of your brand.

Sunset Flow flow in Klaviyo .


Keeping your list clean is just as important as growing it. If a contact remains inactive after six months of encouragement, we invite them back... or we say goodbye. This keeps your domain reputation in the green zone and ensures emails reach your primary inbox.



Each flow is reviewed monthly: if the open curve or clickmap shows fatigue, we rewrite creatives, test subject lines, and adjust the cadence. There are no "set and forget" automations; these are living assets that evolve with your audience.

Klaviyo Campaigns: The Pulse That Sets the Commercial Calendar

Flows are the constant trickle; campaigns are the hammer blows. A good campaign moves the needle when it's needed—a product launch, a peak season, an influencer collaboration—and does so without overwhelming you. Our process consists of seven steps, but here's how you'll experience it:



  1. Business brief . You tell us what you want to achieve and who you need to convince. We translate objectives into messages that sell without sounding like a telemarketing app.
  2. A smart calendar . We fit the campaign between your promos and external events (e.g., Cyber ​​Monday) so we don't overwhelm you or compete with our own noise.
  3. Creative concept . Here we play with storytelling, AIDA, PAS, or whatever formula best suits us. The result should read like a conversation, not a brochure.
  4. Prototype in Figma . You can see how it will look on mobile, where 70% of the list appears. We adjusted the image size, text hierarchy, and CTA button so nothing gets in the way.
  5. Surgical segmentation . We target the most likely responder first; the rest receive the winning version after the A/B test.



Metrics that matter in Klaviyo (and what we do when they go wrong)

Deliverability . We aim for 99% or more of the "delivered" rate. If it drops, we check SPF/DKIM authentication and clean up bounces.

Open rate . Between 35% and 45% is healthy. If it drops, we rewrite subject lines and segment by recent engagement.

Clicks . Above 3%. When traction is lacking, we simplify the template and move the CTA above the fold.

Spam complaints . Below 0.08%. If it rises, we reduce the frequency and review recruitment promises.

Revenue per recipient . The king of all metrics: it indicates how much value your list extracts per contact. When we hit a plateau, we try cross-selling, exclusive offers for VIP segments, or new drips of useful content.

Everything is reflected in Looker Studio so you can see the pulse of your channel in real time.



Good practices that keep the house standing

We work with Klaviyo for its segmentation power and native integration with Shopify, but the tool is just the hammer. It's the strategy that drives the nail:

  • Own subdomain to protect your main domain.
  • Progressive warm-up: We start with engaged 30 and gradually expand.
  • Images compressed to 60% to load in less than 2s on 4G.
  • Modular templates to iterate without wearing down your team.

With these rules, we keep the channel healthy and ready for smooth climbing.



Our value proposition: We don't do email marketing for just anyone.

We work with brands that want to build something serious and lasting. If you're just looking to "send emails" or run a few aimless campaigns, this service isn't for you.

We design communication systems that educate, persuade, and convert. Email isn't just a channel: it's your most stable, secure, and direct asset. It's the only digital channel that truly belongs to you. That's why we treat it as such: with strategy, structure, and a focus on results.

If you've resonated with this content, if you know you're leaving money on the table and need to professionalize your email channel, then we're ready to help you.

Request a no-obligation initial audit or explore our success stories. Together, we can turn your email channel into the backbone of your digital growth.

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