Shopify vs Wix: Which is better for my business in 2025?

Choosing between Shopify vs Wix can be a challenge, as both platforms offer unique advantages for building online stores . In this comparison guide, we take an in-depth look at their features, pricing, design features, and more to help you decide which one is best suited for your business. Find out how to easily migrate to Shopify .

What is Shopify and what is it used for?

Shopify is a powerful tool designed specifically to help you build and manage your own professional online store. This e-commerce platform is perfect for small and medium-sized businesses that want to sell products or services online without any technical complications.

With Shopify, you can easily organize your inventory, process orders, and manage payments—all from a single, intuitive interface. Plus, it comes with advanced features that let you customize your store’s design and add additional tools to suit your business needs.

What makes Shopify stand out is its focus on being a complete and scalable solution, adapting to both entrepreneurs just starting out and growing businesses that need a reliable platform to expand. For example, you can integrate it with social networks or marketplaces like Amazon, making it even easier to reach new customers.

What is Wix and what are its main uses?

Wix is ​​a versatile website building platform that stands out for its ease of use and ability to adapt to a variety of needs. With Wix, you can design beautiful and functional websites without the need for advanced technical knowledge, thanks to its intuitive drag-and-drop editor. This platform is an excellent choice for small and medium-sized businesses looking to establish a strong online presence, whether to showcase their portfolio, share information about their services, or even open an online store.

While Wix doesn't focus exclusively on eCommerce, it does offer built-in eCommerce tools that allow users to manage products, process payments, and customize their store's design . This makes it an ideal solution for those who need a website that combines informational elements and sales functionality.

Additionally, Wix has a wide variety of professional templates that can be customized to reflect your brand identity . It also offers additional apps to extend your site's capabilities, such as marketing tools, online booking, or social media integrations.

Comparison between Shopify and Wix

Feature	Shopify	Wix
Specialization	E-commerce	Website creation + eCommerce
Scalability	High	Moderate
Ease of use	Intuitive, but technical	Very simple
Design templates	Professional and adaptable	Creative, with great customization
SEO Features	Advanced	Basic
Initial cost	Superior	More economical

Shopify vs Wix Pricing

Shopify Plans and Pricing

Shopify offers three main plans:

• Basic Shopify : €29 per month, ideal for new businesses.
• Shopify : €79 per month, suitable for growing businesses.
• Advanced Shopify : €299 per month, designed for large businesses.
  Pricing includes advanced features such as detailed reporting and shipping rate calculators.

Wix Pricing Options and Fees

Wix offers more affordable rates:

• Business Basic : €20 per month, with basic eCommerce tools.
• Business Unlimited : €30 per month, perfect for more advanced stores.
• Business VIP : €40 per month, with priority support and expanded capacity.

Which one has the best value for money?

The choice between Wix and Shopify in terms of value for money will depend on the type of business and specific needs you have. If you run a small business or are looking for a budget-friendly solution that combines an informative website with online selling features, Wix is ​​a great choice . Its plans are more affordable and offer a good mix of tools, especially for those who need a basic web presence or a multi-purpose site.

On the other hand, if your primary goal is to build a robust and scalable online store, Shopify is hard to beat. While it costs more, it includes specialized eCommerce tools that justify the investment, such as advanced inventory management features, optimized payment gateways, and options to integrate dropshipping. Plus, its focus on pure eCommerce makes it an ideal platform for businesses that plan to grow or rely entirely on online sales.

Templates and design

Themes and customization in Shopify

Shopify offers over 70 eCommerce-optimized templates with minimalist, conversion-focused designs.

Design and templates in Wix

Wix stands out for its visually striking templates, ideal for creative businesses, although some options are not fully responsive.

Which platform offers more flexibility in design?

When it comes to design flexibility, both Wix and Shopify have strong points, but each approaches this aspect from different perspectives. Wix stands out as a leader in visual customization thanks to its intuitive drag-and-drop editor, which allows you to modify almost every element of the design to your liking. It also offers a wide selection of modern and attractive templates that suit any type of business, from small online stores to informational sites.

On the other hand, Shopify focuses on providing practical features that optimize the customer experience and improve the performance of your online store . Although its design options are less customizable than Wix’s, its themes are designed to prioritize intuitive navigation, loading speed, and ease of purchase. This ensures that customers find what they’re looking for quickly and efficiently, which is crucial in a competitive ecommerce environment.

eCommerce Features in Shopify vs Wix

1. Inventory and catalog management

Shopify allows you to manage large inventories with advanced tools, while Wix is ​​more limited in this area.

1. Available payment gateways

Shopify supports over 100 payment gateways, including PayPal and Stripe. Wix, while also offering popular options, has fewer integrations.

1. Dropshipping features

Shopify makes dropshipping easy with apps like Oberlo, while Wix has fewer options.

1. Shipping options and rate calculation

Shopify includes automatic shipping calculators, essential for international business. Wix requires more complex manual configurations.

1. SEO Capabilities: Shopify vs Wix

Shopify has advanced tools for technical SEO, while Wix offers basic settings suitable for beginners.

Ease of Use: Shopify or Wix?

Shopify User Interface

Shopify has an intuitive interface, although it requires basic e-commerce knowledge.

Wix AI-powered creation tools

Wix simplifies design with its artificial intelligence tool, Wix ADI, perfect for those looking for speed.

Which one is easier for beginners?

If you're just getting started in the digital world, choosing an intuitive platform can make all the difference. Wix is ​​certainly a more beginner-friendly option, thanks to its drag-and-drop editor that allows you to easily customize every aspect of your site without any technical knowledge. Plus, it features smart assistants, like Wix ADI (Artificial Design Intelligence), that can automatically create an initial design based on your preferences, saving you time and effort. This makes it an ideal platform for those looking to get started quickly and without any hassle.

On the other hand, Shopify is designed with users who have a clear focus on eCommerce in mind . While it may require a bit more initial learning, its interface is still quite user-friendly and features step-by-step guides that make it easy to set up a professional online store. Shopify’s tools are geared toward optimizing sales and managing inventory, which may prove more useful in the long run for entrepreneurs with specific eCommerce goals.

Apps and extensions market

Shopify App Store

Shopify has over 8,000 apps to extend its functionality, from marketing to advanced analytics.

Wix Apps and Extensions

The Wix App Market offers about 300 extensions, enough for basic needs, but less versatile than Shopify.

Customer Support

Support options in Shopify

Shopify offers 24/7 support via chat, email, and phone, with resources in Spanish.

Customer Support at Wix

Wix offers email and chat support, although it is not always available in real time.

Which one offers better technical support?

Technical support can be a key factor when choosing a platform for your business, especially if you’re looking to resolve issues quickly. Shopify excels in this area thanks to its responsive and comprehensive customer support, available 24/7. Whether by live chat, email, or phone, the Shopify team is ready to help you solve any issue related to your online store, from initial setup to more complex sales or integration issues. Plus, they have an extensive and detailed knowledge base that covers almost every question you might have.

On the other hand, Wix also offers technical support, although its focus is more on solving less urgent problems . Its system includes a robust help center with step-by-step tutorials, community forums, and email support. While it's not as immediate as Shopify's, it's still suitable for those who prefer more self-taught solutions or have less critical needs.

Shopify vs Wix: Which is better for your business?

Which is better for small businesses?

Wix is ​​an attractive option for small businesses or creative entrepreneurs thanks to its low cost and ease of use.

Which platform is ideal for a growing business?

Shopify excels for growing businesses that require robust, scalable tools.

Final considerations according to your type of business

The choice between Shopify vs Wix will depend on your needs. For a purely online store, Shopify is the ideal choice. If you're looking for flexibility and combining a blog with sales, Wix may be more suitable.