Privacy Policy - Easy Infinite Scroll

Last Updated: June 25, 2026

Data Controller

Grupo IO Ecommerce S.L., with Tax ID B21822408 and registered address at Calle Eduardo Morales, 32, 2ºA – 28025, Madrid (Spain), is the data controller responsible for the processing of personal data collected through the Easy Infinite Scroll Shopify application. You can contact us at:

info@migraciones.io.

1. Purpose of Data Processing

We process data for the following purposes:

Manage the technical and administrative relationship arising from the use of our Shopify application.
Provide an app embed that adds infinite scroll or a load more button to storefront product listing pages.
Store app configuration preferences selected by the merchant, such as loading mode, button styling, loading text, and pagination visibility.
Check whether the app embed appears active on the storefront for setup and support purposes.
Provide the merchant with an App Home dashboard and setup guide.
Respond to support requests and technical assistance.
Improve app functionality and user experience based on aggregated, non-customer usage information.
Send service-related communications, including updates, security alerts, and maintenance notices.

The data provided will not be used for purposes other than those described without explicit consent.

2. Legal Basis

The legal basis for processing your data is:

Performance of a contract or pre-contractual measures when you install and use the app.
The merchant's configuration and activation of the app embed within the theme editor.
Legitimate interest of Grupo IO Ecommerce S.L. for service improvement, security, and technical support.
Compliance with legal obligations, including commercial and data protection regulations.

3. Data We Collect

3.1 Store and App Configuration Information

When you install and use the app, we may process information related to your Shopify store, such as:

Shopify store domain and basic shop information.
OAuth access token and session data required to keep the app installed and authenticated.
App configuration preferences, including loading mode, button text, button colors, border radius, loading text, and pagination visibility.
Setup guide and onboarding state.
Technical storefront status checks used to determine whether the app embed appears active.

3.2 Product, Order, and Customer Personal Data

This application is focused on storefront pagination behavior and does not process or store customer personal data, order data, payment data, or product catalog data.

4. Data Recipients

Data may be shared only when necessary:

Legal obligation or operational necessity.
Shopify Platform: Through official Shopify APIs and app extension systems required for app installation, authentication, and operation.
Technology Providers:
- Vercel, for application hosting.
- Upstash Redis, for session and app configuration storage.

International transfers follow applicable GDPR safeguards and Standard Contractual Clauses where required.

5. Data Retention

During subscription: Data required to provide the service is retained while the app is installed.
After uninstall or Shop Redact webhook:
- Store-specific app data is deleted within 48 hours of uninstallation or a valid redaction request.
- Basic records may be kept only if required by legal, tax, or security obligations.

6. User Rights

You may exercise your rights of access, rectification, deletion, restriction, portability, and objection by contacting: info@migraciones.io and attaching your ID or proof of ownership of the store.

You may also file complaints with the Spanish Data Protection Agency: www.aepd.es.

7. Security Measures

Encryption of data in transit using TLS/SSL.
Protected storage for authentication and configuration data.
OAuth 2.0 and session token authentication according to Shopify standards.
Access control and regular review of application security.

8. Cookies and Storage

The application uses standard authentication tokens and minimal server-side session storage to manage merchant access. We do not use tracking or advertising cookies on the storefront.

9. Shopify Mandatory Webhooks

We implement the mandatory data protection webhooks required by Shopify:

customers/data_request: Returns no customer personal data because the app does not store customer PII.
customers/redact: No customer personal data is stored by the app.
shop/redact: Deletes store-specific app data, configuration settings, and session records associated with the store.

10. Contact Information

Email: info@migraciones.io
Postal Address: Grupo IO Ecommerce S.L., Calle Eduardo Morales, 32, 2ºA – 28025, Madrid, Spain
Shopify App: Easy Infinite Scroll