Shopify Markets vs multiple stores: how to choose
Decide whether to localise one store with Shopify Markets or run independent stores for different operations.
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The sign-in page for Shopify customer accounts can include a brand image and use visual settings from the checkout and accounts editor. The May 2026 update introduced a two-column desktop layout. You need current customer accounts to use it; this is not a section configured in the theme editor.
Account access is part of the shopping experience. If a customer moves from a carefully designed store to a screen that feels unrelated to the brand, they may question where they are entering their email. A recognisable logo, consistent colours and a well-chosen image help maintain continuity.
Shopify describes the change in its customisable sign-in page announcement. On desktop, the image accompanies the form. That does not mean filling the space with a campaign: clear account access remains the priority.
Open the checkout and accounts editor from checkout settings in the admin. Select the sign-in page and review options available to your configuration. Shared brand settings and screen-specific exceptions should be checked there.
The editor guide explains its separation from the theme and customisation differences by plan. Changing the homepage hero does not itself change this image. Nor should you search the new theme for a sign-in Liquid template to reproduce a feature managed outside it.
If choosing between a heavily promotional image and a more stable one, start with the latter. Users reach this screen to consult orders, details or business purchases. The image should support that task without making them search for the form.
Logo, colours, typography and brand imagery are part of the visual work. This does not mean inserting any app or script into the form. Sign-in has specific restrictions and should not be treated as an unrestricted editorial page.
If you need different logic for certain customers, first consult documented capabilities and plan compatibility. Do not base a budget on changing images through URL parameters, adding arbitrary fields or altering authentication with a theme block.
An editor screenshot confirms one state's appearance, but not email delivery or successful account access. Distinguish those checks before declaring the work finished.
First plan the accounts system upgrade and its dependencies: links, apps, content and customer journey. Visual customisation comes afterwards. If an app depended on the previous sign-in system, check compatibility before switching.
At handover, record where to change the image and which crops you validated. The team can then update it without editing the theme or rebuilding checkout settings.
Prepare the customer accounts transition · Unify checkout and account design · Manage customer addresses.
If you need to turn these options into a work plan, our Shopify consulting reviews your operations and dependencies before recommending an implementation. Tell us what your store needs.
Editorial review: the Migraciones.io team · 30 October 2026. Features, plans and availability are checked against the linked sources.