Shopify Advanced vs Plus: when is it worth upgrading?

Shopify Plus is worth considering when lower fees or operating costs cover the higher subscription, or when you need a Plus feature to solve a specific problem. If Advanced already handles your checkout, catalogue and markets, start with your own payment data.

How much do Advanced and Plus cost?

In the US, Advanced costs the equivalent of $299 per month on annual billing or $399 on monthly billing. Shopify lists a Plus base fee of $2,300 per month on a three-year term or $2,500 on a one-year term. The annual Advanced equivalent is £259 in the UK and €289 in Spain. Plus starts at £1,800 or €2,100 on a three-year term, and £1,950 or €2,250 on a one-year term.

These public figures were checked on 12 November 2026. Confirm the currency, term and any variable platform fee in your quote. Use the Shopify plan and fee calculator for Basic, Grow and Advanced and check Shopify’s Plus plan pricing for the published base rates.

Calculate the break-even point

Subtract the Advanced subscription from the Plus subscription and divide the difference by your actual saving per dollar processed. For a 0.25 percentage-point saving, divide by 0.0025. Compare payment methods separately where rates differ, and factor in apps and implementation.

US example. The fixed difference between annual Advanced and three-year Plus base pricing is $2,001 a month. Public standard online card rates are 2.5% + $0.30 on Advanced and 2.25% + $0.30 on Plus. If all $250,000 of monthly sales qualified, the processing saving would be $625 and the remaining gap $1,376. Under those assumptions, eligible card volume would need to reach $800,400 per month for processing savings alone to cover the gap.

The equivalent calculation gives about £770,500 per month in the UK and €603,667 in Spain. Your result depends on the quote, card mix and operating costs. See the official price tables for the US, UK and Spain.

Three reasons to consider Plus

• Checkout. You need an app that changes the information, shipping or payment steps. Confirm the exact extension and screen first.
• B2B. Advanced supports B2B and up to three active B2B market catalogue assignments. Consider Plus for more assignments or direct company or location catalogues.
• International operations. You need independent stores or eligible multi-entity payments within one store. Compare Shopify Markets and expansion stores before scoping the project.

See Shopify’s checkout app availability and B2B features by plan.

What happens to SEO when you upgrade?

Upgrading the plan in the same store can keep your domain, URLs and content in place. If the project also changes the theme, platform or international structure, list the URLs that receive search traffic and check redirects, canonicals, hreflang and sitemaps for each market before launch.

Bring your payment mix, Plus quote and the features you need to a Shopify consulting session so we can compare the options on the same basis.