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Read articleShopify and Microsoft Copilot: catalogue, direct checkout and limits
Discovery and direct checkout are different. What a Spanish store can use and what to verify before activating the channel.
Microsoft Copilot can discover Shopify Catalog products and, for eligible stores, offer direct checkout powered by Shopify. The documented direct purchase experience is shown to customers in the United States. It should not be presented as in-Copilot checkout already available to every Spanish buyer.
A Spanish store can evaluate the channel as part of its international strategy, but must review supported markets, products and features. Start by understanding the specific buyer journey rather than promising AI-driven sales.
Catalogue discovery and direct checkout
AI channels can receive product information through Shopify Catalog. Discovery availability does not mean a product will appear in a particular recommendation or that the conversation can complete every order.
The Microsoft Copilot guide distinguishes catalogue access from direct checkout. Disabling direct purchase can send buyers to the online store to finish. Disabling Catalog access is a different decision; it does not necessarily prevent every external reference obtained through web crawling.
What to check before offering direct checkout
| Element | Check |
|---|---|
| Buyer market | The direct experience is limited to US buyers under current documentation. |
| Catalogue | Product eligibility and accurate data. |
| Policies | Completed terms, privacy and returns information. |
| Customisations | Blocks, fields or validations your business requires. |
| Subsequent operations | Fulfilment, support and returns for received orders. |
Bundles, subscription-only products, customisable products and B2B-only products have direct checkout restrictions. Not every delivery method or checkout block is supported either. If your product requires additional information, verify the channel can collect it before enabling that journey.
Manage the channel in Shopify
The admin centralises these settings under Sales channels > Agentic. Eligible stores may have certain options enabled by default. Review automatic management and each channel's controls to understand what your account permits.
- Check catalogue status and eligibility.
- Review Microsoft Copilot's product access.
- Decide whether direct checkout fits your operational requirements.
- Document changes and test a representative product.
- Check how Shopify identifies the order or channel referral.
Documentation states there is no specific additional fee for selling through Copilot direct checkout and normal processing fees apply. This does not remove operating costs, taxes, logistics or required apps; review applicable service terms.
Prepare data a conversation can interpret
Describe products precisely: relevant material, size, compatibility, components and intended use. Data must match product pages and delivery policies. Do not add health, safety or performance claims to persuade AI to recommend it.
The business knowledge base can supply return and timing information. Give it and the catalogue clear owners. If warehouse conditions change while content promises something else, buyers are affected regardless of channel.
Measurement and customer service
Shopify distinguishes channel and referral attribution. Website checkout metrics are not necessarily equivalent to direct purchase metrics: Google Analytics and custom browser pixels do not execute identically in that journey. Define your report before comparing conversion.
Start with an offer you can fulfil and a small test. Review incidents, margin and returns as well as orders. The channel expands discovery possibilities; it neither guarantees visibility nor makes automatic integration free from supervision.
Continue working on your store
How purchasing from ChatGPT works · Improve content for search engines and AI assistants · Manage catalogue data for AI channels.
If you need to turn these options into a work plan, our Shopify consulting reviews your operations and dependencies before recommending an implementation. Tell us what your store needs.
Sources and review
Editorial review: the Migraciones.io team · 30 October 2026. Features, plans and availability are checked against the linked sources.