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Case studies
  • Web design
  • Growth

ZZEN Labs

A new store.
More revenue per visit.

We developed the new ZZEN Labs Shopify store from a Figma design. After launch, we kept working with the team to refine how customers bought supplements and bundles. A/B testing showed us which changes improved conversion and revenue per visitor.

Visit the site
Video walkthrough of the ZZEN Labs Shopify store
Category
Supplements
Platform
Shopify
Work
Topic development
Continuity
Growth and A/B testing

From Figma to Shopify.
From launch to testing.

Develop the theme

We turned the Figma screens into a Shopify theme built for desktop and mobile.

Present the catalogue

We made room for individual supplements and routines such as Modo ZZEN, which brings together Focus, Calm and Sleep.

Give the team control

We made the sections editable so ZZEN can update content and featured products.

Refine the purchase experience

Once the store was live, we tested how to display quantities, highlight options and explain the advantages of each bundle.

Explore the
ZZEN storefront.

The homepage groups supplements by routine, so shoppers can discover the formulas individually or in bundles. Explore the page on desktop or mobile.

ZZEN Labs homepage

zzenlabs.com

Visit site
Desktop view of the ZZEN Labs Shopify homepage, with Modo ZZEN, Essentials and Sport routines
Mobile view of the ZZEN Labs Shopify homepage, with the catalogue organised by routine
Reconstruction of the ZZEN Focus test with options for one, three and six units

A/B TESTING

One unit
or a bundle?

We tested different ways to choose quantities on the product page. We compared a selector with one unit and bundles of three or six against other ways to present the purchase, including a version that offered Modo ZZEN on the same page.

In the quantity test, the version that displayed the options in units achieved the highest revenue per visitor.

Reconstruction of the selector we tested, using an official ZZEN Focus photo.

What changed
with testing.

Revenue per visitor, conversion and average order value all rose between the first and last documented tests.

On the product page, highlighting a single option worked better than adding several labels. In the cart, explaining how much shoppers needed to spend to qualify for free shipping and the advantage of buying a bundle helped raise the average order value in that test, with similar conversion across versions.