We review forms, lists, unsubscribes, and exclusions before importing. We determine what to keep, which automations need to be rebuilt, and how each new subscriber is verified. If you are coming from Mailchimp or another tool, we start by inventorying what is active.
We compare the product card, cart, and purchase actions with what Klaviyo receives. We identify the source of each event, check if it arrives twice, and test whether each profile enters or is excluded from the corresponding flow.
We set up the welcome, abandoned cart, post-purchase, and repurchase flows according to the catalog. Each sequence has a trigger, exit conditions, and messages tailored to the purchasing stage. Reach may include campaigns and follow-up.
If you already use Shopify Messaging (formerly Shopify Email), we compare the cost and effort of maintaining it versus switching to Klaviyo. We start with the contacts, segments, and flows you need.
We audit active lists, forms, and automations to determine what to keep and what to prepare in Klaviyo.
We define what starts and stops each sequence. We design the messages based on your catalog and the point of purchase.
We simulate a sign-up, a cart, and a purchase to check which events are received and what messages each profile would receive.
With Akon, we set up welcome, cart, browsing, and post-purchase sequences. We design the emails with the brand's identity, prepare product and content newsletters, and adapt the flows to Black Friday conditions.
During a test run, we verify the sign-up, cart, post-purchase, and unsubscribe. We record the action, the event received, whether it repeats, and the flow decision. You can consult the Shopify and Klaviyo validation matrix.
Check out the Klaviyo guide for Shopify to review what you need to connect and which flows you want to set up.
We coordinate the email integration and testing with the Shopify migration service.
