TiendaCables
A technical catalog.
A simpler purchase.
The project began with a migration from PrestaShop to Shopify: we transferred the catalog, customers, and order history, and set up the redirects for the switch. After working together for a year, we took the next step: a redesign aimed at making it easier to find every product and shop with fewer distractions. We reorganized the catalog and built a more streamlined experience, with a side menu and the product taking center stage.
- Category
- Cables and electronics
- Origin
- PrestaShop
- Destination
- Shopify
- Work
- Migration and redesign
First, a foundation on Shopify.
Then, keep improving.
Understand the store
We reviewed how the catalog was organized, what information the business needed to retain, and what hindered navigation and management in PrestaShop.
Migrate in an orderly manner
We migrated more than 2,000 products with their images, descriptions, and variants, along with customers and order history. The information needed to remain useful in Shopify.
Manage searches
We set up the links and redirects so that the old addresses would lead to the correct destination. We also reviewed how the catalog was presented to search engines.
Launch and support
We updated the data generated during development and coordinated the launch. The work continued afterward, eventually tackling the new design with a more comprehensive view of the business.
The redesign began
by organizing the catalog.
After a year of working with TiendaCables, we had a much better understanding of the business's needs. Together with the owner, Alberto, we reviewed the catalog's organization and designed a simpler, bolder way to browse the store.
The side menu keeps product families within easy reach. On the homepage, the catalog is visible from the outset: products, references, and prices. The goal was to make purchasing easier and to improve conversion through organization, navigation, and clarity on every screen.
The alarm collection,
before and after.
The store that was already running on Shopify and its new design. Compare how the product area, navigation, and the way to browse items change.
TiendaCables · alarm collection
tiendacables.com
The information you need,
along with the product.
The product page brings together the photograph, reference, options, and price, with shipping and returns details close to the purchase button. A layout designed to help identify the right item and answer questions before adding it to the cart.
TiendaCables · product page
tiendacables.com
Change the store.
Take care of what was already valuable.
The migration also had to consider how customers found TiendaCables on Google.
As part of the migration from PrestaShop to Shopify, we reviewed the old URLs and set up redirects to send each visitor to the right destination. A saved link or search result should continue to lead to the relevant product or category.
We also worked on titles, labeling, internal links, and structured data—the information that helps search engines understand what is being sold on each product page. The goal was to ensure that the platform migration and new catalog organization accounted for both the customer experience and the visibility the business had already built.
That's how Alberto tells it.
True professionals. You can tell from the very first minute how much passion and effort they put into what you need.