Shopify B2B without Plus: available features and plan limits

You can use Shopify B2B on Basic, Grow, Advanced and Plus. Basic, Grow and Advanced include companies, company locations, payment terms, quantity rules and volume pricing, subject to limits to compare with real operations. B2B is unavailable on Starter or Retail.

The question is not whether revenue “deserves” Plus, but which feature you need. A company with a few shared price lists may have simpler requirements than a smaller business negotiating a different catalogue for each distributor.

The decisive difference: market catalogues and direct assignment

Basic, Grow and Advanced can assign up to three active catalogues across all B2B markets using the new Shopify Markets functionality. This is not three per country or customer. Assigning all three to one market consumes the global assignment limit.

Plus supports more catalogues and direct assignment to companies or company locations. This matters for individually negotiated prices rather than groups sharing terms. The B2B with Markets documentation explains the distinction.

Storefront and checkout contextualisation has additional requirements: Advanced and Plus support certain market customisations, and other specific functions remain on Plus. Review the current feature table for your intended task.

Translate current pricing into a maintainable structure

Before configuration, prepare a table of buyer groups, products, prices and conditions. Separate general discounts from exceptions. Twenty distributors sharing a price list and two with negotiated item prices are different needs even if they currently share one spreadsheet.

• Identify shared versus individual prices.
• Document minimums and purchase increments.
• Define who approves companies and their buyers.
• Review payment terms with administration and collections.
• Decide where each field is maintained if you have an ERP.

Three differently named catalogues do not resolve negotiations requiring hundreds of customer-specific prices. Nor should you transfer every historical exception without review: some may no longer have justification.

Test a B2B sale before opening the portal

1. Create a test company and location with an authorised buyer.
2. Prepare a catalogue with recognisable products and prices.
3. Assign the relevant market context and verify the catalogue received.
4. Sign in as the buyer and check prices, quantities, payment and tax treatment.
5. Repeat with another buyer group and a consumer visit.
6. Check the order and its arrival in management software if present.

Registration forms, commercial approval and price maintenance are also part of the project. Native features do not remove surrounding design, configuration or integration work.

Decide whether to keep or change plans

List essential functions separately from desirable improvements. For each, compare native solutions, possible apps and maintenance costs. Include subscriptions, relevant fees and operational effort rather than monthly plan price alone.

There is no universal annual saving from leaving Plus. Losing other Plus features may cost more than the subscription difference. Conversely, a straightforward professional channel does not require an enterprise solution merely because it is called B2B.

If moving from another platform, checks must include customers, prices, orders and ERP dependencies. The right option sustains those rules with an understandable experience for buyers and staff.

Continue working on your store

Choose and configure a B2B theme · Organise wholesale orders and pricing · Review checkout tax validation.

If you need to turn these options into a work plan, our Shopify consulting reviews your operations and dependencies before recommending an implementation. Tell us what your store needs.

Sources and review

• B2B features by plan.
• B2B with Shopify Markets.
• B2B catalogues and pricing.

Editorial review: the Migraciones.io team · 30 October 2026. Features, plans and availability are checked against the linked sources.