B2B on Shopify without Plus? New Features for Your Business

📅 2026-04-03 · ✍️ Migraciones.io Team · ⏱️ 10 min read

What Does the Arrival of B2B to Non-Plus Plans Mean for Your Business?

If you sell wholesale or dream of doing so, this Shopify news could radically change your growth strategy. The inclusion of native B2B functionalities in Shopify's Basic, Grow, and Advanced plans, starting April 2, 2026, democratizes access to tools that were previously only available to large enterprises with Shopify Plus budgets.

For Spanish SMEs and freelancers, this translates into an unprecedented opportunity to expand their sales channels. You no longer need to invest thousands of euros in custom developments or third-party apps to manage your wholesale sales. 70% of Spanish SMEs consider B2B expansion a priority, but 60% are held back by the initial platform costs. (Spanish Ecommerce Study, 2024, indicative data). This update removes that barrier, allowing you to compete in a broader market.

Businesses like artisanal product manufacturers, niche distributors, or fashion wholesalers can now offer personalized portals to their professional clients, with specific pricing and terms, without incurring additional costs. This not only optimizes management but also enhances the B2B buyer experience, who expects a purchasing process as smooth as that of an end consumer. Get ready to redefine your wholesale strategy.

What B2B Tools Are Now Accessible to Everyone on Shopify?

Forget complications. Shopify has integrated tools into its more accessible plans that were previously only within reach of a select few. These features, available at no extra cost, allow you to manage your wholesale business efficiently and professionally.

These features allow you to create a professional and tailored B2B shopping experience, without the need for complex integrations or additional costs. It's a step forward for any SME looking to grow in the wholesale sector.

How Much Can You Save by Not Needing Shopify Plus for Wholesale?

The million-dollar question: what does it really cost to access B2B features? The answer might surprise you. Previously, to have robust native B2B capabilities, the only option was Shopify Plus, with an initial cost around 2,000 USD per month (approximately 1,850 EUR, indicative data). Now, with the Basic (29 USD/month), Grow (79 USD/month), or Advanced (399 USD/month) plans, you can access a large part of those features.

This change represents massive potential savings. A business that previously needed Shopify Plus for B2B could **save up to 20,000 EUR annually** by using an Advanced plan with these new features. (Migraciones.io calculation, 2026). This saving frees up capital that you can reinvest in marketing, product development, or expansion, driving your growth sustainably. It's a golden opportunity to optimize your finances while scaling your business.

What Remains Exclusive to Shopify Plus for B2B?

While the updates are exciting, it's crucial to know the limits and what remains reserved for high-end plans. Shopify Plus continues to offer a superior level of customization and scalability, designed for businesses with very complex B2B operations and extremely high volumes.

• ✓Unlimited Catalogs — While lower plans offer up to 3 catalogs, Plus allows an unlimited number, ideal for companies with a highly diversified product offering.
• ✓Direct Customer Assignment — Ability to assign customers to company profiles without the customer needing to accept an invitation.
• ✓Partial Payments and Deposits — Advanced payment management features that allow splitting order amounts or requesting initial deposits.
• ✓APIs and Advanced Customization — Access to more powerful APIs and greater customization of the checkout and user experience.

For most SMEs, the features available on the Basic, Grow, and Advanced plans will be more than sufficient. However, if your business operates on a massive global scale or requires extreme flexibility in its B2B processes, Shopify Plus remains the premium option. Evaluate your actual needs before deciding.

Steps to Activate B2B Features on Your Current Shopify Store

Ready to take the leap into wholesale? Activating these features is simpler than you think and is done directly from your Shopify admin panel. You don't need advanced technical knowledge, but you do need a clear strategy for how you want to organize your B2B sales.

1. 1
   Access the B2B Companies Section
   From your Shopify admin panel, navigate to 'Customers' and look for the new 'Companies' option. This is where you'll manage everything related to your wholesale clients.
2. 2
   Create and Configure Company Profiles
   Add your client companies, assign contacts, and define purchasing permissions for each. You can link existing customers or create new B2B-specific profiles.
3. 3
   Define B2B Catalogs and Pricing
   Create up to three product catalogs with wholesale prices, volume discounts, and specific pricing rules. Assign these catalogs to the corresponding company profiles.
4. 4
   Set Payment Terms
   Configure personalized payment terms for each company, such as credit periods or specific payment methods, to facilitate their transactions.

When a Migraciones.io client activates these features, our technical team has already ensured their data structure is optimal for wholesale, minimizing any friction in setup. This process is key for a successful implementation and for you to start selling wholesale without delay.

When Will These B2B Features Be Available in Spain?

The good news is you won't have to wait. These functionalities will be available for your store in Spain from day one of their global launch. Shopify has confirmed that this update will be implemented uniformly across all markets, including Spain, without geographical restrictions.

This means that, starting from that date, you can access these powerful tools directly from your admin panel, without needing to wait for a specific implementation for Spain. Native B2B features will launch globally on **April 2, 2026**, meaning they will be operational for all Shopify stores in Spain from that date. (Official Shopify Announcement, 2025). Prepare your business to leverage this competitive advantage from the very beginning.

Is This the Perfect Time to Migrate Your Store to Shopify?

If your current platform falls short on B2B functionalities or incurs high costs, Shopify has just made things much easier for you. The democratization of these B2B tools in more accessible plans reinforces Shopify's position as one of the most versatile and scalable e-commerce platforms on the market, for both B2C and B2B.

If you're operating on PrestaShop, WooCommerce, or Magento and managing your wholesale channel is a headache or an excessive expense, migrating to Shopify now has an even stronger argument. You'll be able to consolidate your B2C and B2B operations on a single platform, simplifying management, reducing costs, and improving the experience for your professional clients.

At Migraciones.io, we specialize in moving your business to Shopify, ensuring you make the most of these new B2B features from day one. We analyze your current setup, migrate all your data (products, customers, orders, SEO), and configure your new store for success. This is undoubtedly a strategic time to consider the change and position your business for future growth.

Frequently Asked Questions about B2B on Shopify