Conversion rate optimisation for Shopify identifies and improves parts of the journey that make it harder for a visit to become a purchase. The work can involve content, navigation, product pages, the cart or technical behaviour. At Migraciones.io, we distinguish a reproducible fault from a hypothesis: fixing a broken variant selector and changing a marketing message require different forms of validation.
We check whether visitors understand what you sell, the differences between products and how to find a suitable option. Collections, filters and search are part of that journey. If a landing page does not meet the visitor’s expectations, moving a button will not supply the missing information.
On product pages, we review images, variants, measurements, compatibility and relevant conditions. Actual customer questions help identify uncertainty when they are available. The right improvement could be a readable size guide, a delivery explanation or clearer format selection; different products raise different questions.
We follow selection, cart and checkout entry on mobile and desktop. We look for errors, shifting content and unclear states. Issues are documented with the conditions needed to reproduce them so the correction can be checked later.
Before interpreting rates, we review the definitions of sessions, carts and purchases and the events your store uses. Periods and segments need to make sense for the business. An increase after a change does not, on its own, demonstrate that the change caused it.
We organise proposals by the problem they solve, the pages affected, dependencies and the way success can be checked. A buying error may deserve attention before a more noticeable visual hypothesis. Volume, margin and operations also influence the decision.
We agree the interventions and use a suitable review environment. Design and behaviour are checked with real content before publication. Theme changes consider the content your team will need to maintain afterwards.
We define what to observe and a suitable evaluation period before making the change. Where data and a suitable method allow it, an experiment may be appropriate. Otherwise, we distinguish observation, functional testing and unresolved conclusions. A few purchases are not presented as statistical certainty.
Discover how we have helped other brands grow with email marketing, campaigns, and improvements to their stores.
There are no projects for this filter.
We migrated from WooCommerce to Shopify and the load times have improved a lot. They have included very good improvements for us.
It’s very reassuring to have a team like this behind the website.
Excellent work and team. They met the deadlines and exceeded our expectations.
They have a great deal of initiative and constantly suggest improvements and changes.
Communication with the Migraciones.io team is flawless and super fast.
Fantastic team from start to finish... flexible, fast, and always adding value.
Very good service. Professional and attentive, very patient with our requests and always willing to resolve any unforeseen issues…
The best Shopify agency in Spain to work with for website migrations and improvements.
By far the best developers I’ve worked with
Absolute professionals… paying attention to every single detail of our use case…
An audit provides diagnosis: documented issues and priorities. CRO work can include implementing and assessing agreed improvements. If you first need the diagnosis, we scope it as a separate piece of work.
It depends on the objective and validation method. A reproducible error can be corrected with few visits. Comparing variants reliably needs suitable volume and duration; without them, we do not describe an observation as an experimental result.
We do not promise a sales increase without knowing the business or guarantee a percentage. We agree the problem, work and checks. Products, traffic, pricing, availability and operations also influence the outcome.
Not necessarily. The priority may be one product page, navigation or a particular fault. If the review supports a broader redesign, we explain what it would resolve and its dependencies before proposing it.
They are not assumed to be included. Acquisition and retention can inform the analysis, but campaigns, automation and advertising management need their own scope. This page focuses on the Shopify buying experience.
