Akon Fitness
Opening a new
sales channel
Akon had a product, a community, and a lot to say. What was missing was developing email as an ongoing channel. Together with their team, we identified the questions that were holding customers back from purchasing and turned them into welcome, abandoned cart, and post-purchase flows. We designed the emails to reflect the brand’s identity and complemented the work with newsletters and a specific campaign for Black Friday. This way, every visit and every order could be followed by a conversation.
- Category
- Fitness equipment
- Work
- Email marketing
- Scope
- Flows and newsletters
- Platform
- Klaviyo
Before designing an email,
you had to understand the client.
Listen to the team
We spoke with Akon to understand what his customers were asking, where they had doubts, and what they needed to know before buying materials.
Define the flows
We agree on the sequences and the role of each email. A welcome email doesn't have to achieve the same thing as a post-order message.
Design and write
We bring Akon's visual language to email: product, photography, and clear messaging, with a next step that's easy to find.
Continue
We completed the automations with newsletters and adapted the flows for Black Friday to support the store's campaign.
Newsletters
There are some things that
are worth telling.
Automations respond to what each person does. Newsletters allow us to talk about what is happening at Akon: new products, useful content, events, and catalog opportunities.
We design and prepare those mailings maintaining a consistent identity. A dual-machine campaign explains what problem the product solves; a blog email develops the criteria for choosing it; an outlet mailing presents a specific opportunity. The content changes because the reason for opening it also changes.
Examples sent:
- Dual Machines · October 1, 2026
- Dual Machines Blog · October 4, 2026
- Outlet · August 23, 2026
Black Friday Adaptation
Ready to
take advantage of Black Friday.
We adapted the flows to the Black Friday identity and conditions. We changed the headers, messages, and calls to action so that the customer would find the same campaign in the store and in their inbox.
We also reviewed the incentives in the sequences: the campaign version removes the usual discounts from the flows to avoid mixing promotions. It wasn't just about adding a Black Friday banner, but about keeping the entire communication consistent.
Email is now part
of the path to purchase.
According to Klaviyo data, your flows and campaigns are part of the customer journey for nearly half of Akon's sales.
We defined what each email should cover and designed it with the same personality as the store. Someone who has just discovered Akon needs to understand the brand; someone who abandons a cart needs to regain interest; someone who has already purchased needs to keep receiving content that provides value.
The result is a cohesive channel: automations for key shopping moments and newsletters to showcase the catalog, share useful content, and support campaigns such as Black Friday. Akon now has a foundation that it can maintain, measure, and grow alongside its business.
Akon's trust.
Super happy with the result and looking forward to working with them as a growth partner in the future. 100% recommended