When an online store exceeds one million euros in revenue , the rules of the game change. What worked when generating 100k euros (cheap WooCommerce, shared hosting) becomes a critical operational risk.

At Migraciones.io , we audit dozens of online stores every year. We see the same pattern: a souped-up WooCommerce site with 40 plugins, a dedicated server that costs €1,500/month, and a technical team that panics every time an update is required.

Today we're laying the numbers on the table. No opinions, just TCO (Total Cost of Ownership) and performance data for high-volume Spanish companies.

Technical and Financial Comparison 2025

We analyze the real cost and risk of maintaining your own infrastructure vs. an Enterprise SaaS platform.

The "Free Plugin" Trap

Many chief financial officers (CFOs) see that WooCommerce is free and Shopify Plus costs ~€2,300/month. At first glance, the choice seems obvious.

But the license cost is just the tip of the iceberg. With WooCommerce, you're paying for:

• The "Fear Rate": The cost of having an engineer on call on Black Friday in case the MySQL database crashes.
• The "Update Tax": Every time WordPress or PHP is updated, you have to review your 45 plugins to see which one is breaking the checkout process. This consumes agency time at €80/hour.
• Security: A DDoS attack or malware in a vulnerable plugin can cost you weeks of lost revenue and reputational damage. At Shopify, security is perimeter-based and their responsibility.

Freedom for the Marketing team

In large companies, the bottleneck is usually Technology. Marketing wants to launch a promotion now , but IT says "it has to be rolled out in staging first."

With Shopify Plus , we're giving the car keys back to Marketing:

• Shopify Flow: Automate customer segmentation and gifts without code.
• Launchpad: Schedule theme changes, prices, and banners to activate automatically at 00:00 on Black Friday.
• Theme Editor 2.0: Create landing pages by dragging blocks, without calling the developer.

Frequently Asked Questions: Migrating from Woo to Shopify

Is it difficult to migrate data from WooCommerce to Shopify?

No. Because both platforms are structured, migrating products, customers, and historical orders is very seamless. At Migraciones.io, we use a direct API to ensure that not a single photo or password is lost (via invitation).

Will I lose my WordPress blog's SEO?

WordPress is excellent for SEO, but Shopify has improved dramatically. We migrate all your blog posts, keep the URLs (or redirect them with 301s), and preserve your H1/H2 tags and meta descriptions. Many clients see an improvement in SEO simply due to Shopify's superior loading speed.

Does Shopify Plus charge a commission on sales?

If you use Shopify Payments, the extra transaction fee is 0%. You only pay the credit card fee (which is very competitive in Plus). If you use external payment gateways in WooCommerce (Redsys, Stripe), you're already paying those fees, sometimes even higher.