Wild Balance
From the first recipe
to the next order.
- Category
- Pet food
- Relationship
- Ongoing collaboration
- Platform
- Shopify + Loop (subscriptions)
- Work
- Redesign and growth
What did we change in the store?
Wild Balance had grown, and its store continued to run on a difficult-to-manage theme with a design that no longer represented the brand. The project began with a new theme and continued with day-to-day work.
An easier topic to manage
The previous theme offered many options, but it was difficult to make changes. We developed a new theme based on that foundation and simplified the management of sections and content.
An image worthy of the brand
We updated the design to reflect what Wild Balance is like today. The new visual direction is evident on both the homepage and product pages.
Campaign support
We prepare campaigns like Black Friday with the team. We schedule the banners, countdown timers, and offers so they activate automatically when the time comes.
Continuous development
We continue working with the team when an integration needs to be connected, a custom section created, or the store adapted to launch a new range.
A product page
that catches the eye.
On the same product page, you can view the ingredients and nutritional information, calculate the daily portion, and choose the package size. Once you know what your pet needs, you can make a one-time purchase or subscribe and choose how often you’d like to receive it.
Product Data Sheet
wildbalance.es
SUBSCRIPTIONS AND RETENTION
From Appstle to Loop,
without interrupting orders.
Appstle fell short of what Wild Balance needed from its subscription program. We migrated all subscriptions to Loop, and recurring orders continued to work as usual. Customers didn't even notice the change.
Loop gave us more room to optimize cancellation flows, and those adjustments significantly reduced the churn rate. At the same time, we continued working on email marketing to acquire new subscribers.
QUIZ AND FOLLOW-UP
The necessary data,
from the quiz.
We redesigned the quiz to collect data on each pet and recommend a menu tailored to their needs. This is one of the main ways Wild Balance generates leads and sales.
We link the responses to follow-up via email and WhatsApp. This allows the team to follow up on the recommendation and answer questions without asking for the same information again.
This is how Wild Balance tells it.
Excellent work and team. They met the deadlines and exceeded our expectations.