EOLUX
From the hairstyle you want
to the right tool.
- Category
- Hair care
- Platform
- Shopify
- Work
- Redesign and CRO Optimization
- Scope
- Homepage, navigation, and product pages
The decisions behind
the redesign.
Design in Figma
We designed the cover, the catalog, and the product page for desktop and mobile. We determined what should be seen first on each screen and how to proceed from there.
Enter by result
The menu lets you start with what you want to achieve, such as defining curls, creating waves, or controlling frizz. Each option brings together the right tools and accessories.
Compare what each set includes
On the EX02 product page, we list the dryer on its own and the sets with accessories. It is clear what each option includes and how much it costs.
Answer questions before the cart
We place the delivery, trial period, and warranty next to the purchase. The product page also features reviews and links to the EOLUX perception study.
The cover guides
the first choice.
The previous cover highlighted the campaign and led to the catalog. In the current one, each tool has a clearer role. You can enter by product, by the desired result, or by hair diagnosis if there are still doubts.
EOLUX · cover
eolux.com
The same EX02,
a clearer decision.
The previous product page featured the dryer and its colors. The new one brings together the EX02, the option with a curler, and the Multi-Styler in one place. Before adding it to the cart, you can compare the contents of each set and check the delivery, warranty, and trial period.
EOLUX · EX02 dryer data sheet
eolux.com
This is how EOLUX tells it.
The execution has been very solid and the communication clear and consistent, which has made everything very easy.