Shopify Markets vs multiple stores: how to choose
Decide whether to localise one store with Shopify Markets or run independent stores for different operations.
Read articleShopify clothing stores: 4 examples from Spanish brands
Four Spanish brands and the decisions you can apply to your clothing catalogue, from sizing to in-store exchanges.
Four fashion stores on Shopify illustrate decisions that apply to very different brands. Puru Remangu migrated platforms and gained more control over its storefront. Sepiia builds its catalogue around garments and fabrics. Blue Banana and Flabelus offer examples for brands that also sell in physical stores. Start with the problem you want to solve when choosing a store to learn from.
Puru Remangu: migrating a clothing brand without losing its voice
At Migraciones.io, we migrated Puru Remangu from WordPress to Shopify and built a custom theme that keeps Asturian visible from the menu to the cart. The team can edit copy, images and sections in the theme editor. Before choosing a theme, list what you change each week and check what your team will be able to edit.
During a migration, check what happens to order history and old collection links. Follow an old URL to a new collection, choose a size on mobile and confirm that the order contains the right variant.
Sepiia: showing what makes a garment different
Sepiia is a reference for brands that sell on fabric performance as well as design. A product page should quickly explain how a garment fits, which size to choose and how to care for it. Use editable fields for details that vary by product so each garment can show its own composition or wash instructions.
Blue Banana: connecting ecommerce and physical stores
Shopify’s Blue Banana case study describes how the brand added retail to its online business. Walk through an online purchase, pickup or exchange in store, and a later order lookup. Decide which location supplies stock and who handles each issue.
Flabelus: footwear sizes and selling across markets
Shopify documents Flabelus’s rollout of point of sale as it opened stores. Take a real footwear variant and check if the size makes sense in the destination market, if stock status is accurate and what a buyer sees after opening a direct product link. Our Shopify POS guide covers stock, pickup and exchanges.
What each fashion store helps you evaluate
We looked at public storefronts and the work described in the case studies. We can explain the Puru Remangu migration because we carried it out. Sepiia gives us a public shirt page to inspect. Shopify’s Blue Banana and Flabelus case studies document retail operations. Use each example for the decision it can inform.
| Example | What to test |
|---|---|
| Puru Remangu | Can the team prepare a collection, update the home page and retain the brand language in the editor? |
| Sepiia | Can the buyer choose a size and distinguish cut, fabric and care without leaving the selector? |
| Blue Banana | What happens to the variant and order when an online purchase continues in a physical store? |
| Flabelus | How do you show sizes and availability when the same footwear is sold in several markets? |
Set up sizes, colours and photos before choosing the design
Build a pilot page for your most complex product. Six sizes and four colours give up to 24 combinations. Decide which exist, which image belongs to each colour and how the warehouse identifies the SKU. Distinguish a combination that is never produced from one that is temporarily out of stock.
Keep sizes and colours together when product information and buying intent are shared. A style with distinct materials, photographs or merchandising can merit its own page. Put common information on the product and keep selection-specific data with the variant. See the Shopify variants guide.
State whether the size guide measures the body or the garment. Explain how to take measurements and put the guide next to the selector. On mobile, open it, close it and confirm the original size selection is intact. Compare a fitted and a loose garment to see if the theme explains fit well.
What to preserve when migrating a fashion store
- Export the products and collections with clicks or impressions. Map old URLs to equivalent pages and test the 301 to the final destination.
- Match SKUs and barcodes. Test a size held at two locations and one that is sold out.
- Separate long-lived collections from campaigns. Point an expired campaign to a successor only when it meets the same need.
- Open an old product link, pick a size, switch colour and check the photograph, price and variant in the cart.
See the Shopify redirect documentation and our migration service. To evaluate a redesign, compare size-guide use, carts started from product pages and size-related exchanges under similar campaign and assortment conditions.
What to borrow from each store
- For short collections, check that the team can set up a campaign and sort products in the editor.
- For many sizes and colours, show colour-specific photos, a size guide and availability. Test sold-out variants on mobile.
- For online and retail, test a pickup, a size exchange and a partial return. Note changes to stock and order status.
- For a migration, list collections with search traffic, variants and important URLs before changing navigation.
How to choose a Shopify theme for a clothing store
Test each theme with a real collection and product page. Repeat the same journey from filtering by size to adding to cart. Ask the team that will run the catalogue to try it too. See our other examples of Shopify stores in Spain, or explore how we approach Shopify store design.
First published on this site on 12 November 2026. The date above indicates where this guide sits in the editorial archive.