Essenzo Cocoa
A brand to discover
chocolate from its origins.
Essenzo makes bean-to-bar chocolate in Galicia. We migrated their store from Squarespace to Shopify and designed a website where the origin, cacao percentage, and tasting notes help customers choose a bar. We also restored the blog and set up redirects so that old links would point to their new destination.
- Category
- Bean-to-bar chocolate
- Origin
- Squarespace
- Destination
- Shopify
- Work
- Shopify Migration + Web Design
What we moved.
What we redesigned.
Design in Figma
We designed the new cover and catalog journey in Figma. Cocoa opens the story, and the color of the wrappers helps identify each bar.
Place order
We organize the store by tablets, rocks, packs, and solubles. For the tablets, the origin and percentage help distinguish them from one another.
Restore the blog
We migrated 27 articles from the original blog to Shopify, including their authors, dates, and images. The team can edit them directly from the store's blog.
Prepare the URL changes
We review the old URLs for products, collections, and articles and connect them to their equivalent in Shopify.
The new home starts
with cocoa.
The cocoa sacks in the cover video give way to bars from different origins. From there, you can browse the catalog by product type or continue reading about how chocolate is made.
Essenzo Cocoa · home page
essenzocacao.com
A tablet,
with its history at hand.
On the Åkesson product page, the packaging, Madagascar, and 72% establish the product at first glance. Next to the purchase button, the format is selected, and further down are the tasting notes, ingredients, storage instructions, and shipping details.
Essenzo Cacao · Åkesson's card
essenzocacao.com
How We Improve the Purchase Experience and Boost SEO
Fact sheets that help you decide
We have reorganized all product information to make purchasing easier and improve the conversion rate. The origin, cocoa percentage, and format are visible when selecting the bar. Ingredients, storage, and shipping are now in easy-to-consult sections.
Positioning, carefully managed through the transition
To preserve Essenzo's SEO work, we mapped the Squarespace URLs and checked the 301 redirects. This way, a saved link or Google result can continue to lead to the page, collection, or article the person was looking for.
More visits from AI chats
We optimized the store's technical SEO and improved the structured data for products, collections, and articles so that search engines and AI assistants can better understand the content. Since then, mentions of Essenzo in AI chats have increased exponentially.