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Evolution and development for fashion and footwear
At Pompeii, footwear, apparel, and accessories coexist with a highly recognizable identity. The store needs to manage collection changes while giving the team enough time to prepare their launches.
The project focuses on evolving that experience on Shopify: refining how the brand is presented, how products are found, and how day-to-day changes are managed.
A brand in motion, a website that won't be left behind.
Every launch brings new images, products, and requirements. The challenge was to keep pace without cluttering navigation or making a campaign enhancement complicate sizes, variants, or the checkout process.
Three fronts to keep moving forward.
Campaign and collection
We worked on the spaces that connect Pompeii's visual direction with the collections. The brand content needed a clear path to the product.
Purchase details
We review the user journeys for product cards and the selection of options. In fashion and footwear, a size or a variant should never be the point where the experience breaks down.
Continuous development
We organize the requests and adjustments with the team to evolve the store between campaigns, with reviews on mobile and desktop.
The brand, from the foreground to the product.
A look at the Pompeii store and how it presents its collections.
A store that can continue to operate.
Continuity
A collaboration to handle web changes and keep the work going between releases.
Shopping experience
Reviews on the catalog presentation and product selection moments.
Team
A way to coordinate brand needs with development tasks.
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