A new Shopify store.
Then, measure to continue improving.
We developed the new ZZEN Labs store on Shopify using Figma designs. After the launch, we continued working with their team. We tested different ways to present products, bundles, and the cart to improve conversion rates and revenue per visit.
ZZEN Labs sells supplements individually and in routines such as Modo ZZEN, which combines Focus, Calm, and Sleep. We turned Figma screens into a Shopify theme with editable sections to showcase both individual formulas and packs. We made the design responsive for mobile and desktop so the team could continue updating the store as their product range grew.
We tested different quantities, the order in which they appeared, and how we highlighted each option. In the quantity test, offering a single unit and packs of three or six generated the highest revenue per visitor. The recreations show that selector and another option that made Modo ZZEN available from the same product page.
More revenue per visitor.
During the optimization work, the documented results show a clear increase in revenue per visitor. The conversion rate and average order value also increased between the first and last test with data.
Billing per visitor
This was the metric that helped us decide. In one test, showing the cost per day increased the average order value, but the drop in conversion resulted in less revenue per visit. The version with quantities in units performed better.
Conversion
In the label test, highlighting a single option achieved the best conversion and the highest revenue per visitor compared to the variants with more labels.
Average ticket
In the cart, the bar explaining free shipping and the advantage of buying a pack achieved the highest average order value. Conversion was similar across the versions of that test.
