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CRO for a catalog with many designs
De La Mur brings together bags and accessories in a wide variety of fabrics and prints. The goal of the project was to improve how that catalog is discovered and how the purchase decision is made.
We focused on store conversion: reviewing product entries, the information users receive, and the questions that arise before adding an item to the cart. The project was designed as a continuous improvement process, with proposals that the team could review and implement.
Many options, little space to guide.
With different styles and prints, a collection can grow without helping you choose. The challenge was to showcase De La Mur’s variety without forcing you to browse the entire range to find the right option.
Small changes where the purchase decision is made.
Review the route
We analyzed how users enter the collections and reach the product pages. We ranked the improvements based on the difficulty they addressed during the purchasing process.
Provide context for each model
We work on the product presentation and its options so that images, text, and selection help compare the designs.
Measure and keep adjusting
We prepared the improvements to review them using the store data and the team's judgment. The goal was to learn which changes were worth continuing.
Variety, brought to order.
Collections and lookbooks connect the models with De La Mur's designs.
A store that keeps improving with each collection.
Clear priorities
CRO work focused on the pain points that made it difficult to discover and choose products.
Continuous evolution
Changes and proposals that the team can review along with store performance.
They have a great deal of initiative and constantly suggest improvements and changes.
