International Cosmetic
More brands and references don't have to complicate the purchase.
November 2026 · Shopify
From WooCommerce to Shopify with a multi-brand catalog
International Cosmetic needed to migrate its WooCommerce store to Shopify and improve the experience of browsing many brands and products. The switch was intended to help customers find products and make the website easier to develop.
We worked on the migration and store improvements, focusing on the catalog, navigation, and product information. After the switch, we continued working on reviewing analytics and developing new proposals to enhance the shopping experience.
Switch platforms without disrupting the assortment.
A multi-brand catalog brings together different ways of searching: by brand, category, or need. It was essential to preserve this wealth of information, review the entry points, and prevent the transition from recreating the same navigation difficulties.
Migrate the information and improve how it is found.
WooCommerce to Shopify Catalog
We are working on the relationships between products, brands, categories, and content to organize the migration to the new store.
Journeys for different buyers
We reviewed how to access the product assortment and look up an item. The navigation should serve both those looking for a brand and those who are still exploring.
Improvements with store data
The review of analytics is part of the project's evolution. The proposals focus on website behavior and the areas where further work is recommended.
A wide catalog that invites you to browse.
The International Cosmetic store connects brands, categories, and product pages.
A migration that created room for improvement.
Platform
The catalog and shopping experience are managed in Shopify after the migration from WooCommerce.
Evolution
A roadmap of improvements based on a review of the store and its analytics.
We migrated from WooCommerce to Shopify, and page load times have improved significantly. They’ve also included some great enhancements.
