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E-commerce design for a watch brand
Neckmarine needed to present its collections in a way that showcased the watch designs and made it easy to compare models. The product page had to answer practical questions while maintaining the brand’s tone.
We developed a store concept that connects collection imagery with product details. The goal was to create a natural journey from discovering a watch to making a purchase.
The photograph was supposed to help decide.
A good image attracts, but someone buying a watch also wants to check its features and conditions. That information needed to be organized, while carefully balancing brand, product, and purchase on mobile.
Give the watch space and clarity to the purchase.
Recognizable collections
We develop the catalog entries and model presentations to ensure the collections maintain their identity.
Product detail
We arranged images, features, and options around the watch selection. Important elements needed to be readable without losing sight of the product.
Mobile review
We adjusted the layout of the cards and access to the cart on small screens. The experience couldn't depend on a large desktop image.
A store to look at closely.
Neckmarine's current presentation connects its collections through the details of each model.
Brand attention to detail also extends to e-commerce.
Presentation
A store display that highlights the design of the watches.
Choice
Features and options grouped near the purchase to make comparison easier.
Mobile phone
A product description tailored to the screen the customer is using.
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