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NWHR
New garments, new content. A store that lets itself be worked.
November 2026 · Shopify
Shopify development and adjustments for the brand team
NWHR needed a store that complemented its catalog and made it possible to continue developing new collections. Visual presentation mattered, but so did the ease of updating content and handling day-to-day adjustments.
We focused on Shopify development and setup, with particular attention to the catalog, product pages, and brand spaces. The work needed to be useful for both the buyer and the person preparing the next new release.
Don't let every change become another task on your to-do list.
A fashion website is continuously updated. The challenge was to separate what the team needs to be able to edit from the settings that require development, and to maintain a consistent experience when updating the collections.
Prepare the store for what comes next.
Editable content
We develop the components the team needs to maintain, with a structure that allows for thoughtful updates to images and content.
Catalog and data sheets
We review the presentation of the garments and their options to maintain a consistent logic when adding new items.
Technical adjustments
We organized the configurations and development requests with a final review of the affected user journeys. The goal was to resolve the changes, not pass the complexity on to the team.
A collection changes. The experience remains.
The NWHR store presents its garments with a common visual direction.
Keep exploring.
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