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Design and evolution of a fashion store
One Dilemma has a very defined visual direction. The job was to bring that identity to a store where campaigns could coexist with something very practical: finding the garment, choosing the size, and buying.
We worked on the web experience and its continuous improvements, maintaining close communication with the team. Every change had to fit the brand and the pace of its launches.
That the campaign wouldn't stop at a good image.
A person can arrive from a campaign at a collection or directly at a garment. Those journeys had to be carefully managed to prevent visual impact from overshadowing sizes, availability, or access to purchase.
Nurturing the brand right down to the last click.
Catalog-connected campaigns
We work on the relationship between images, collections, and products so that discovering a campaign has a clear continuation within the store.
The garment, from the front
We reviewed the readability of the product cards, the selection of options, and the mobile experience. The information needed to make a purchase had to coexist with the brand photography.
Exchanges with a quick response
We organized the improvements and reviews with the One Dilemma team. The store needed to keep moving forward with launches without letting small issues pile up.
A store that retains its character.
The current One Dilemma experience brings the brand's visual direction to the catalog.
More continuity between campaign and purchase.
Identity
A cohesive visual experience when moving from the campaign to the collection and to the garment.
Support
A work channel to resolve issues and continue improving the website with the team.
Communication with the Migraciones.io team is flawless and super fast.
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