All projects
E-commerce channel optimization
Sal Ancestral has a product whose origin is part of its value. The store needed to tell that story while also making the choice of format and the purchasing process clear.
We worked on the presentation and the Shopify configuration to bring the product to the online channel. The priority was to enable the brand to start selling with well-integrated content and store settings.
Tell the story of its origin and make ordering easy.
The product explanation was important, but it couldn't lengthen every purchasing decision. The formats needed to be distinguished, context provided for the price, and the settings that help convert a visit into an order reviewed.
Prepare the product and prepare the store.
A story that reaches the product
We organize the content about origin and brand to ensure continuity in the product sheets, close to selection and purchase.
Easy-to-distinguish formats
We worked on the presentation of the products and their options. The photography and text were intended to help people understand what they were buying.
Configuration before opening
We reviewed the catalog, purchasing terms, and channel adjustments. The launch was prepared with a complete walkthrough from arrival at the store to the order.
The origin is also part of the store.
The Ancestral Salt presentation links its history with the purchase of the product.
An online channel set up to handle orders.
Store configured
Catalog and purchasing settings brought together in Shopify, with a consistent presentation across different formats.
Product explained
The source content supports the selection and provides context for the references.
Daily management
A structure that allows you to maintain products and content from the store editor.
